M8W1 Blog Post #13 Hot Tea on Target Buyers

Target has a wide customer base who love the what the brand supports. Multi Service and Family Friendly are the two buyer personas that stand out to me for Target. Target is multi service because they have everything from home decor, food and drink, toys, clothing for children and adults, etc. I would use TikTok for Target's multi service buyer persona because customers can make a short video with new arrivals and collections that are getting ready to launch for potential viewers to see. When the viewers see the videos on their page it will influence them to want to plan to go to Target to buy those products. Target has a family friendly buyers' persona because they create a comfortable space for all families and want your trips to Target to be taken as an adventure. Also, the brand's image is lighthearted and upbeat for any age to want to support them by being a loyal customer. I would use Instagram as my channel of choice to talk about Target's family friendly buying persona because Instagram you can create fun photos while shopping in Target as a family and create family friendly content about Target's new toys or clothing for the whole family. Target's buying personas fit them well because they have products for everyone and can shop with your whole family.