M5W2 Blog Post #9: Takeaway Highlights From the Content Calendar

Takeaways are important for consumers when working with a company because they show how much the company cares about their consumers. Also, Takeaways will show the brand's image and what they represent. In the content calendar I found the takeaways from a few companies to be valuable to the consumer eye. The first company's takeaway that I thought was valuable was Reverb.com because it was about their audience finding the brand trustworthy. Finding the brand trustworthy is valuable because it shows the company will always put their customers first and will do anything to prove they want to create a brand that is loyal. Another company's takeaway I found valuable was Disney Parks because it is about creating a great experience for their customers without any hassle. Disney wants their customers to enjoy their experience from planning the visit until leaving the parks. I believe this is valuable because it shows they are trustworthy with creating a magical trip with all kinds of fun events and having the trip meet above expectations of what you planned. I do believe Disney holds value to their customers as well because if they didn't they would not have so many customers who love Disney so much. The last company's take away I found valuable was ModCloth. I found their takeaway valuable because they want their content to be simple and not all about their clothing. They want to be able to add in fun photos to balance their feed to not over do it with all their products for customers to buy. To have a company who wants their content to be enjoyable and fun shows their brand image without promoting the brand all the time.